Twitter verify that verification is back!

Twitter has announced that its verification application process has been re-launched, having been on hold since 2017. But just how important is this news? Does it tick a box for your business?

What does verification mean to your business?

Well, if accepted as a genuine business and your account adheres to Twitter’s criteria (see below), you get 'the blue tick’, or 'blue badge' - Twitter’s stamp of approval that confirms you are who you say you