Keep your corporate social media accounts secure by ensuring you have a few practical measures firmly in place.
Social media can be a real boon for businesses. Whether you’re customer base is primarily active on the more B2B sites like Twitter and Linked in, or the more engaged sites like Facebook and Instagram, reaching out to them - and of course trying to attract more followers with organic and paid-for exposure - is simple and effective, right?
Well, not quite. Social media is, of course, great, but it has its pitfalls, and there are measures that every business should have in place to ensure that the security - and integrity - of the accounts is #OnPoint.