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The dark side of Social Media Intelligence, and how it can be used against you

In the era of digital connectivity, social media has become an integral part of our daily lives. But there is such a thing as 'oversharing', and cyber criminals are all too aware of this!

Social media allows us to connect with friends and family, share our experiences, and stay informed about global events.

However, this ubiquitous presence also opens the door to potential misuse. Social media intelligence (SOCMINT) refers to the process of collecting and analysing data from social media platforms to gain insights. While SOCMINT can be used for positive purposes, such as improving customer service and enhancing marketing strategies, it also has a darker side.

In this blog, we will explore how SOCMINT can be used against individuals in negative ways, highlighting the importance of awareness and caution in our online activities.

Invasion of privacy

One of the most concerning aspects of SOCMINT is the invasion of privacy. Social media platforms collect vast amounts of personal data, including location, preferences, and interactions. This data can be exploited by malicious actors to monitor and track individuals without their consent.

For example, an unscrupulous employer might use SOCMINT to spy on employees' personal lives, potentially leading to unfair treatment or even job termination based on private activities.

Identity theft and fraud

Cybercriminals can use social media intelligence to gather information for identity theft and fraud. By piecing together personal details from various social media profiles, criminals can create a comprehensive picture of an individual’s identity.

This information can be used to open credit accounts, make unauthorised purchases, or commit other forms of fraud. The more information individuals share online, the easier it becomes for criminals to exploit their identities.

Cyberbullying and harassment

Social media intelligence can also be weaponised for cyberbullying and harassment. Bullies can use personal information gleaned from social media to target individuals with personalised and hurtful messages. This can be especially damaging for young people, who are more vulnerable to the psychological impacts of cyberbullying.

In severe cases, this can lead to mental health issues, and in extreme situations, it has even driven individuals to self-harm or suicide.

Manipulation and misinformation

Social media platforms are fertile ground for spreading misinformation and manipulating public opinion. Malicious actors can use SOCMINT to identify and exploit individuals' beliefs and biases, spreading false information that aligns with their views.

This can sway public opinion on critical issues, influence elections, and create social unrest. By targeting specific groups with tailored misinformation, perpetrators can exacerbate divisions and polarise society.

Blackmail and extortion

Another sinister use of social media intelligence is blackmail and extortion. Individuals who overshare on social media might inadvertently provide ammunition for blackmailers.

For example, sharing sensitive personal experiences or compromising photos can be used by malicious actors to extort money or other favours under threat of public exposure. The victims often feel helpless, fearing the damage to their reputation and personal relationships.

Discrimination and profiling

SOCMINT can be used to discriminate against individuals based on their online presence. For instance, insurance companies might analyse social media activity to determine premiums, potentially penalising individuals for behaviors or lifestyles they deem risky.

Similarly, landlords or lending institutions might use SOCMINT to screen applicants, leading to discrimination based on subjective interpretations of social media profiles.

Protecting yourself from the negative impacts of SOCMINT

Given the potential for misuse, it is crucial to take steps to protect yourself from the negative impacts of social media intelligence:

  • Limit personal information: Be mindful of the information you share on social media. Avoid posting sensitive details such as your home address, birthday or notable dates, your phone number, holiday posts whilst on holiday or financial information.

  • Adjust privacy settings: Make use of the privacy settings available on social media platforms. Restrict who can see your posts and personal information.

  • Be cautious with friend requests: Only accept friend requests from people you know and trust. Fake profiles are often used to gather information for malicious purposes.

  • Monitor your online presence: Regularly check what information about you is publicly available online. Use search engines to see what comes up when you search your name.

  • Educate yourself: Stay informed about the latest trends in cyber threats and social media privacy. Awareness is a critical first step in protecting yourself.

  • Report and block: If you encounter harassment or suspicious activity, report it to the social media platform and block the offending user.


While social media intelligence can provide valuable insights and benefits, it also has the potential for significant harm when misused.

By understanding the risks and taking proactive steps to protect our online presence, we can mitigate the negative impacts of SOCMINT. As we navigate the digital landscape, it is essential to balance the benefits of social media with the need for privacy and security.

Security Awareness Training

If you're a business owner and are worried about how your employees are using social media, our Security Awareness Training sessions cover this topic.

Employees are a company's greatest asset but are targeted by increasingly sophisticated scams. With security awareness training, your staff can become highly effective barriers to cyber crime.

Our security awareness training helps staff understand their working environment, giving them the confidence to speak up when something doesn’t look right.

The training is focused on those with little or no cyber security or technical knowledge and is delivered in small, succinct modules using real world examples. 

Awareness training is tailored to each individual audience to provide the right level of skills and context for your business. The trainers are highly knowledgeable, personable and friendly and pride themselves on providing the right environment for your people to feel comfortable and to ask questions.

To request a discussion about the service, contact us.



Report all Fraud and Cybercrime to Action Fraud by calling 0300 123 2040 or online. Forward suspicious emails to Report SMS scams by forwarding the original message to 7726 (spells SPAM on the keypad).



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The contents of blog posts on this website are provided for general information only and are not intended to replace specific professional advice relevant to your situation. The intention of East Midlands Cyber Resilience Centre (EMCRC) is to encourage cyber resilience by raising issues and disseminating information on the experiences and initiatives of others. Articles on the website cannot by their nature be comprehensive and may not reflect most recent legislation, practice, or application to your circumstances. EMCRC provides affordable services and Trusted Partners if you need specific support. For specific questions please contact us by email.


EMCRC does not accept any responsibility for any loss which may arise from reliance on information or materials published on this blog. EMCRC is not responsible for the content of external internet sites that link to this site or which are linked from it.

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