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Online Safety Bill to add protection from scam adverts

The government has announced plans to make it harder for fraudsters to scam victims online through fake adverts.

The Online Safety Bill is an upcoming law which will require online companies to tackle a range of harmful and illegal content on their platforms.

A new legal duty will be added to the Bill requiring the largest and most popular social media platforms and search engines to prevent paid-for fraudulent adverts appearing on their services.

The move comes after fake adverts have been published including criminals impersonating celebrities to steal data, access bank accounts or promote an investment the famous person has never endorsed.

The UK government also launched a consultation on the Online Advertising Programme which will act with the Online Safety Bill to improve transparency and accountability in online advertising and tighten up regulation.

The National Cyber Security Centre (NCSC) has advice to help you spot online scams, report any fraudulent emails, texts, calls and adverts and Cyber Aware gives the measures that can be taken to help protect yourself online.



Report all Fraud and Cybercrime to Action Fraud by calling 0300 123 2040 or online. Forward suspicious emails to Report SMS scams by forwarding the original message to 7726 (spells SPAM on the keypad).



The contents of blog posts on this website are provided for general information only and are not intended to replace specific professional advice relevant to your situation. The intention of East Midlands Cyber Resilience Centre (EMCRC) is to encourage cyber resilience by raising issues and disseminating information on the experiences and initiatives of others. Articles on the website cannot by their nature be comprehensive and may not reflect most recent legislation, practice, or application to your circumstances. EMCRC provides affordable services and Trusted Partners if you need specific support. For specific questions please contact us by email.


EMCRC does not accept any responsibility for any loss which may arise from reliance on information or materials published on this blog. EMCRC is not responsible for the content of external internet sites that link to this site or which are linked from it.

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