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Humberside Police issue advice after almost £3 million lost to pet fraud

Humberside Police are issuing advice after seeing a huge rise in the number of people purchasing pets. It comes as Action Fraud reported that nationally £2,638,323 was lost by prospective pet owners in 2020/21 making online deposits.

As the trend continues and people look to a pet, Detective Inspector Ben Robinson of Humberside Police is urging people to remain vigilant around the risks of pet fraud.

“Throughout the pandemic, opportunistic fraudsters took advantage of unsuspecting victims and still continue to do so. They have set up fake websites and offered pets for sale that have never existed.
It is really important that if you are buying a pet online that you are able to protect yourself and your money from criminals. A lot of selling sites allow you to pay a deposit directly to secure your pet. Please be cautious. At this point it’s extremely important you make sure the seller, and the pet are legitimate before handing over any money.”

Whilst this crime is being reported by Humberside Police, it’s not exclusive to the area. Nationwide, there are signs to look out for and guidance to follow, including...

  • Make sure you view the pet in person, preferably with their birth mum, if you can’t visit ask for a video call.

  • If something doesn’t feel right, trust your instincts, and do not pay any money.

  • Do your research, look up the person you are purchasing your pet from.

  • Avoid paying by bank transfer – credit card or PayPal give you a better chance of recovering the money should the transaction be fraudulent.

If you think you might have been a victim of fraud report it to Action Fraud by visiting or by calling 0300 123 2040. Alternatively call the police on 101. In an emergency or if a crime is in progress dial 999.

If you have information regarding those responsible for fraud, please contact Crimestoppers on 0800 555 111.



Report all Fraud and Cybercrime to Action Fraud by calling 0300 123 2040 or online. Forward suspicious emails to Report SMS scams by forwarding the original message to 7726 (spells SPAM on the keypad).



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